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8 Things I Would Do if I Were a Market Research Company
By Jason Anderson As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Or any research vendor’s shoes, for that...
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Step 1: Get Out of the Survey Business
By Jason Anderson A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not...
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Macromill Gets Set To Disrupt MR By Embracing “APPification” Of Research
In a post a few weeks ago I outlined the major disruptive trends in market research this year. One of those trends was automation, and indeed that is shaping up to be one of the dominant forces in...
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